Blackfriars' Marketing

Saturday, December 10, 2005

XBox 360 launch in Japan muted according to BBC/Reuters

Well, if you want an XBox 360, Japan is the place to go. The BBC reports that response to the Japanese launch on Saturday was subdued; one store noted that only 50 consoles were sold in the first two hours of availability. There's no big surprise here -- I think everyone knows that it's tough going launching a product on your competitor's home turf. But hey! Maybe someone in Tokyo will send one to Steve Ballmer; we hear he is looking to buy one and hasn't been been able to sign up for the employee purchase plan.

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