Apple now worth more than Dell

As of the close of the markets on Friday, Apple's market capitalization of $72.13 billion now exceeds Dell's $71.87 billion. With earnings coming out on Tuesday, that may change, but it's certainly an interesting milestone. However, Apple still has a ways to go before it is more valuable than Microsoft, but it's still a good benchmark to trot out to counter claims that Apple is struggling to survive. It also is a wonderful illustration of the effect of good marketing strategy on business results, especially when you compare it with the conventional (and false) wisdom of "low price always wins".

Technorati Tags: Analysis, Apple, Dell, Financial analysis, Marketing, Microsoft