No Intel Inside on new iMacs and MacBooks
It was only in December that Business Week's Arik Hesseldahl was wondering Apple could resist the crack cocaine of Intel's co-marketing dollars and not put Intel stickers on its new Intel-based computers. Well, give the folks at One Infinite Loop some credit; they just said no to the co-marketing drug habit on the new iMacs and MacBooks. The result: the products are just as Zen-like in design and stickerless as Apple's PowerPC offerings.
In hindsight, we shouldn't be surprised. My Powerbook G4 box under my desk (I keep it to remind myself of the power of packaging) has exactly one logo on it, and that's the smiley face Mac logo. Even though it uses USB peripherals and DVD drives, both of which have logo programs, Apple doesn't use them on its packaging or its products because they would distract users from the Apple brand experience. After all, you wouldn't expect to see anyone else's logo on a Prada or Fendi product -- why should you see an ingredient logo on Apple's?
In hindsight, we shouldn't be surprised. My Powerbook G4 box under my desk (I keep it to remind myself of the power of packaging) has exactly one logo on it, and that's the smiley face Mac logo. Even though it uses USB peripherals and DVD drives, both of which have logo programs, Apple doesn't use them on its packaging or its products because they would distract users from the Apple brand experience. After all, you wouldn't expect to see anyone else's logo on a Prada or Fendi product -- why should you see an ingredient logo on Apple's?
Technorati Tags: Apple, Branding, Intel, MacBook, Macintel, Marketing
posted by Carl Howe at
4:03 PM
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