$499 price tag for Playstation 3?

CNN is citing analysts predicting that the Sony Playstation 3 will debut at a $499 price point because of its high-definition Blu-ray drive. But the article then goes on to note that Sony has not set pricing and of course refused to comment, allowing both pundits and press to speculate without restraint. You know, that's not a bad marketing strategy either. As someone told me today, "You only get to launch once." Sony is smart to not let out details in advance because the speculation builds buzz around the product. After all, it works for Steve Jobs.

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