Blackfriars' Marketing

Thursday, January 05, 2006

How Steve Jobs prepares for a keynote

With MacWorld looming next week, the Guardian has an excellent and insightful article about the preparation and attention to detail Steve Jobs does for a MacWorld keynote. One of the things that I think is particularly notable is Steve's continual willingness to cut content (including the author's, Mike Evangelist's) and boil the keynote down to a few beautifully presented and crafted ideas rather than a slew of half-baked thoughts. Having just come back on the red eye from Las Vegas where tyranny of too much presentations are a way of life (exemplified by Bill Gates keynote last night), I wish more executives would take Jobs' kind of time and care in presenting their messages.

More analysis and pictures from the CES opening tomorrow; I'm due for some sleep today.



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