What is the marketing plan for News 2.0?

First the good news. Peter Cashmore has a wonderful list of 16 Web 2.0 news sites and points to a list by Paul Montgomery that compares and contrasts all their technology features such as mainstream news feeds, citizen journalism, blogging support, and APIs. But you know what struck me? Not a single one of these sites says anything about how they plan to market themselves to their target audience. Yes, the search engines are good, but they are no substitute for marketing.

Technorati Tags: Blogs, Journalism, Marketing, News, Newsvine