Blackfriars' Marketing

Tuesday, February 14, 2006

XBox 360 shortages may have been caused by Infineon and Samsung chips

According to the San Jose Mercury News, the shortages of XBox 360 units over Christmas may have been because of a shortfall in DDR3 memory chips made by Infineon and Samsung. I had predicted that XBox 360s would be in short supply, but that the PowerPC processor chips would be the bottleneck. It sounds like I got the result right, but the cause wrong. My bad.

As we approach the three-month anniversary of the XBox 360 launch, Microsoft has been confident that it would ship 2.5 to 3 million XBox 360s in the first 90 days after launch. It will be 90 days as of February 20th. Do you know where your three million XBox 360s are?



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