Power to the people formerly known as the Audience

Pressthink.com has a brilliant piece on the shifting of power in media titled, The People Formerly Known as the Audience. It should be required reading for every media and program executive. Those that ignore it had better have a job in some other industry lined up; they're going to need it. No, not because the people will revolt. More because they'll be laid off as traditional marketing dollars move online and become more results-oriented.

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