Blackfriars' Marketing

Wednesday, August 23, 2006

Sony's new design motif: transparent LCD borders

Picture of Sony's new LS1 PC


Sony just announced it's latest all-in-one TV/PC, featuring a transparent border around the LCD panel. This motif is now becoming a recurring design element for Sony. It started the trend with its original XBR plasma displays, continued it with their new Bravia XBR2 and XBR3 LCD TVs, and now it is showing up in their PCs. I have to say, having the hard disk and wireless LAN lights suspended in the transparent frame without any visible wires is very cool. Sony's packaging designers deserve serious props for their work.

But to be completely fair, the transparent frame isn't original to Sony. Anyone remember Apple's original LCD iMac shown below?

Picture of Apple G4 iMac







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