Using Long Tail data to find revenue opportunities

Jakob Nielsen has a fascinating article about using Long Tail data to predict lost opportunities for acquiring ad revenue on Web sites. He argues strongly for the use of logarithmic scales to find issues of this type, which he terms "drooping tails." Log charts are indeed great tools for finding places where expected exponential growth just isn't happening. But I think this is the first time I've seen them applied sensibly to Web sites and revenue capture (i.e., business development). Cool idea.

Gee, I wonder if I can get Google Analytics to display such a graph?

Technorati Tags: Analytics, Google, Long tail, Marketing, Jakob Nielsen, The Long Tail, Web analytics