What The Paradox Of Choice means

This week's audio TedTalk is Swarthmore professor Barry Schwartz discussing the findings from his book, The Paradox Of Choice. If any of you are fans of the tyranny of too much, you'll enjoy Barry's talk. We both use many of the same examples, but Barry comes at the topic from the point of view of the consumer, and we address it from the marketer's viewpoint. But his points on issues of impossible expectations for products and decreased consumer satisfaction from choice are ideas every marketer should be thinking about in today's business.

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