Blackfriars' Marketing

Saturday, December 02, 2006

Pink Zune's Dark Side Of A Launch

To be honest, I credit Microsoft with taking a marketing chance and fielding a pink Zune. And frankly, it looks a whole lot more appealing than I would have guessed, especially for a possible 10 to 18-year-old female demographic. But the whole Bait and Switch model of seeding the market with them?. Bad karma, dudes. It's so not, "Welcome to the social", know what I mean? At the very least, you're going to have 99 out of 100 very ticked off customers from this. And while the program will undoubtedly create press, I don't think this is the press you were looking for.



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