Blackfriars almost gets free advertising on US passports

Imagine our surprise when we saw this article in the New York Times on Sunday featuring the new design of US passports. What's that at the bottom of the cover? It looks like.... a Blackfriars logo! Compare the picture above with the picture of our Apple report for example.





Fuzzy picture encoding aside, that logo on the new US passports is supposed to indicate that the passport has an RFID chip in it and is suitable for electronic scanning. And the actual logo shown here has just one line through it, while the Blackfriars logo has two, representing the District and Circle lines in London. But hey, next time we renew our passports, maybe we'll just draw in another line with a colored marker and claim its an advertising expense.

Technorati Tags: Advertising, Blackfriars, Logo, Passports