Blackfriars' Marketing

Monday, April 16, 2007

Talks from the TED conference now more organized online

Ted.com front page

Bob Tedeschi at the New York Times wrote an interesting article about the TED conference and its business model of giving away videos of its sold-out annual conference to drive interest and demand. If you get a chance, be sure to take an hour to download the high-definition version of President Clinton's talk on improving health care in Rwanda. TED stepped up the production values for this year's conference, making them match the power of the presenters. They are truly inspiring in both content and detail.

TED.com has just done a redesign of those videos and allowed visitors to browse them in more user-centric ways, such as by topic, most talks, most emailed, and the like. The site was good before; now it has social networking aspects as well. Now if they'd only fix their amnesiac online registration system, it would be truly great.



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