Blackfriars' Marketing

Thursday, June 21, 2007

iPhone Buzz Index rises 439 to 6,538



Today, there are 6,538 articles from the last 24 hours on Google News. That's about 300 more than yesterday and about 650 more than when we started tracking on Wednesday. Clearly, we haven't peaked yet.

One of the items that generated news yesterday was the fact that iPhone buyers will be able to view YouTube videos on their iPhones. And Apple has already updated the iPhone photos on its Web site to include a YouTube icon on the front screen as you can see above.

Meanwhile, Gartner, IDC, and the Wall Street Journal are busy claiming that businesses should shun the iPhone, assuming that it can't sync with Microsoft Exchange (not true) and that it will be a security threat to their networks (also not true, especially if they are already running Microsoft Exchange). Common guys, get a clue. The real drivers behind these stories are not business leaders (who are undoubtedly trying to figure out ways to get one for themselves), but IT shops who, as Dilbert puts it, are the preventers of technology. Businesses will reject the iPhone just the same way that they rejected the PC originally -- yelling and screaming while executives bring them to work anyway.

Among those articles, though, is a particularly amusing one from the Onion that gives a new set of specifications for the iPhone. I'm particularly excited that every iPhone will come with an iPhone hat, so that others will know you own one during those brief periods when you aren't using it. Now that's marketing.



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