Blackfriars' Marketing

Thursday, July 26, 2007

iPhone buzz rises to nearly 20,000, iPhone availability 100% at Apple Stores



[Click on the above image for a larger version]



[Click on the above image for a live current version]

News about the iPhone is up to 19,919 stories in the last 24 hours after yesterday's remarkable Apple earnings report. While Apple's reported iPhone sales in the first 30 hours weren't as high as many analysts projected (including us), they were still quite respectable. By my calculation, if sales rates on Sunday July 1 paralleled those of the first 30 hours, first weekend sales of iPhones came in around 350,000 iPhones, meaning that Apple pulled in revenue of about $200 million on iPhones alone that weekend.

Astute Blackfriars Marketing reader Eugene Pagano noted that we've been incorrectly marking four Apple stores as being out of stock of iPhones when in fact they are simply closed for renovations. We simply have been plotting the data Apple has been providing us, but we've now enhanced our iPhone availability map to show stores undergoing renovation in blue-gray instead of red. The result: as of today, 100% of open Apple Stores have iPhones in stock.

Technorati Tags: , , , , , , , ,