It's going to be a very merry Apple Christmas selling season
Here's a quick summary of today's announcement-filled Apple special event in San Francisco today:
A few implications of this event:
This truly was a special event. But no one should think the competitive landscape is now set, because there's still one more Apple event coming: the release of Leopard in October. The big question: has Apple left the biggest announcement of 2007 for last?
- $0.99 make-them-yourself ringtones in iTunes
- iPod shuffles in new colors, but not new storage capacities.
- iPod nanos sporting video and CoverFlow interfaces.
- iPod classics in 80 and 160 GByte sizes.
- An iPhone-clone without the phone functionality called the iPod touch. It includes WiFi, but is even thinner than an iPhone. It costs $299 for 8 GB and $399 for 16 GBytes.
- The iTunes Music store will now be available via WiFi on both iPod touches and iPhones.
- iPhones and iPod owners can now buy music tracks being played in Starbucks stores over WiFi as they hear them.
- Apple has lowered the price on the 8 GByte iPhone to $399; the 4 GByte version has been discontinued, but will be sold while supplies last.
A few implications of this event:
- iPods are going to remain a hot product this holiday season
- The market for iPhones just got significantly larger.
- iPhone competitors such as Nokia and RIM selling phones at $400+ now have serious competition from iPhone's significantly better user experience.
- The iTunes WiFi music store and the Starbucks relationship is going to accelerate impulse digital music purchases.
- Apple's 100 million+ iPod and iPhone user base is creating an iTunes exclusive buying community and making the iTunes store a must-have location for content distributors. And the delivery of video capable iPod nanos -- Apple's most popular iPod -- should give TV show distributors like NBC pause that they can reach that user base without being on iTunes.
This truly was a special event. But no one should think the competitive landscape is now set, because there's still one more Apple event coming: the release of Leopard in October. The big question: has Apple left the biggest announcement of 2007 for last?
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