Blackfriars' Marketing

Friday, December 07, 2007

Employees vote with their wallets for iPhones in business

Let's see, the iPhone 'may never be secure' (from Computing Business), there are five reasons the iPhone won’t infiltrate your business (from CIO magazine), Microsoft says that the iPhone lacks business savvy (from CNET.com), and enterprise hurdles await iPhone (from eWeek.com). Gee, Apple must be distraught from its complete failure in the enterprise, huh?

Well, not so much. Reuters notes today that the iPhone is winning corporate fans anyway, despite its supposed lack of security, enterprise flaws, poor business savvy, and hurdles to overcome. It turns out executives like it, and guess what -- they actually have some sway in deciding which technologies they use. Think of that.

There's a pretty big sea change going on in the IT world. Consumer technology built to be simple use is catching on with knowledge workers. It's how the PC ended up in corporations despite the prohibitions of the MIS organization in charge of mainframes -- when MIS prohibited them, executives just brought them in from home. The only difference: today, the PC is an iPhone.

With the latest estimates from IDC saying that IT spending is declining going into next year, should we be surprised that employees are bringing their own technology to the party?



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