Blackfriars' Marketing

Monday, January 17, 2005

Software buyers are mad as hell and they aren't going to take it any more!

The Wall Street Journal published an article today titled, "The Revolt of the Corporate Consumer: How companies are squeezing tech suppliers to get a bigger bang for their software bucks." Great topic; Blackfriars noted that same concept about a year and a half ago in a piece titled An Idea Whose Time Has Come: Real Software Warranties.. Oh well; better late than never. That is, unless you are a software company, in which case you are in big trouble noticing only now that you are liable for making your products actually work.