The attack of the killer LCDs
Samsung continues to be one of the hot Åsian companies that is making inroads into American life. Americans are as likely to carry a Samsung cell phone as a Sony one nowadays. Much of that success has been due to marketing, and Samsung knows it, having recently elevated Peter Weedfeld a veteran marketer to Senior Vice President, Strategic Marketing & New Media.
But the big play nowadays is in flat screen TVs, as we noted at this year's CES. We saw the 102-inch plasma monsters that Samsung brought to that show and plans to sell in 2006 for upwards of $100,000 each (note: even at that stratospheric price, their upcoming production is largely spoken for). But what many don't know is that Samsung is an LCD powerhouse as well. Just last week, the company held a press conference (noted here in the Wall Street Journal) for its new 82-inch LCD panel. For a world that seems to believe that LCDs just aren't competitive above 37 inches or so, Samsung is joining Sharp in proving that view wrong.
But the big play nowadays is in flat screen TVs, as we noted at this year's CES. We saw the 102-inch plasma monsters that Samsung brought to that show and plans to sell in 2006 for upwards of $100,000 each (note: even at that stratospheric price, their upcoming production is largely spoken for). But what many don't know is that Samsung is an LCD powerhouse as well. Just last week, the company held a press conference (noted here in the Wall Street Journal) for its new 82-inch LCD panel. For a world that seems to believe that LCDs just aren't competitive above 37 inches or so, Samsung is joining Sharp in proving that view wrong.
posted by Carl Howe at
7:52 AM
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