Tech marketing -- it's back but still lagging
The latest CMO Magazine has an article titled "Tech Marketing Is Back". The article notes that 2005 tech marketing budgets are up 6% compared to down nearly 2% going into 2004. It also notes that tech marketing as a percentage of sales increased to 3.2% for 2005.
That sounds great -- until you benchmark it against the broader US industry climate. As Blackfriars has reported before, the average budget increase for marketing in US businesses is nearly 20%, and marketing as a percentage of revenue averages about 9%. So while technology companies are doing better, they are actually falling farther behind in marketing compared with the rest of US business on average.
That sounds great -- until you benchmark it against the broader US industry climate. As Blackfriars has reported before, the average budget increase for marketing in US businesses is nearly 20%, and marketing as a percentage of revenue averages about 9%. So while technology companies are doing better, they are actually falling farther behind in marketing compared with the rest of US business on average.
posted by Carl Howe at
8:54 AM
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