Blackfriars' Marketing

Saturday, April 16, 2005

More power of aligned communication in the Senate

This article in The Hill leads with commentary noting that Sen. Reid's communications war room is what is beating the GOP's current campaign to eliminate the filabuster in the Senate. But more interestingly, it names some of the players on the 20-person team.

Corporate America should be watching this and asking themselves if their spokespeople are speaking with one voice. Because that's all this war room is doing -- they are just making sure all the Democrats speaking on the topic communicate one strategy. Powerful stuff.