New Samsung 50-inch plasma display
Tags: HDTV, Plasma, Marketing
Akihabara News today ran a Samsung announcement of a 50-inch plasma display with a claimed 10,000:1 contrast ratio. That means that difference in light between the brightest white pixel and the blackest black pixel in a test image is a factor of 10,000. Panasonic has traditionally boasted the highest constrast ratios -- currently 4,000:1 -- for plasma displays, but even they would admit you will never see those values in real pictures.
Samsung is clearly waging a specmanship war with Panasonic on contrast ratio. But we have to give them credit -- at least they are not just competing on price. At Blackfriars, we always say that price is the last refuge of the good marketer, but in high tech, it often gets the most attention, simply because it is a feature everyone understands.
Akihabara News today ran a Samsung announcement of a 50-inch plasma display with a claimed 10,000:1 contrast ratio. That means that difference in light between the brightest white pixel and the blackest black pixel in a test image is a factor of 10,000. Panasonic has traditionally boasted the highest constrast ratios -- currently 4,000:1 -- for plasma displays, but even they would admit you will never see those values in real pictures.
Samsung is clearly waging a specmanship war with Panasonic on contrast ratio. But we have to give them credit -- at least they are not just competing on price. At Blackfriars, we always say that price is the last refuge of the good marketer, but in high tech, it often gets the most attention, simply because it is a feature everyone understands.
posted by Carl Howe at
11:16 AM
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