Web Pulls Ad Buyers From TV

Tags: Advertising, Marketing

OK, I'm ten days late with this one.

The LA Times noted that Web ads are now pulling Ad buyers from TV. This reinforces the trend we noted in the May Blackfriars Report and in a previous blog entry. But I like the quote at the end.

Douglas W. McCormick, a former cable executive who now runs Internet company IVillage Inc., says the shift of advertising dollars to the Web reminds him of the days when broadcasters dismissed the threat cable posed, only to see cable make strong gains. He predicted that the upfront ritual would become a Madison Avenue relic.

"This type of inefficiency and glitz are going to go the way of a three-martini lunch," he said.