The WSJ confirms the TV upfront ad market soft
Advertising
We've just published the latest Blackfriars Marketing Index and our latest marketing budgets and spending report, Marketing 2005: Q2 Marketing By Vertical. Both of these analyses say that advertising spending is starting to slow in favor of other types of marketing.
Today's Wall Street Journal confirms that effect in the upfront TV market. But they attribute most of the effect to companies being selective in what they buy. Blackfriars attributes it to the fact that TV ads continue to buy fewer viewers each year for more money, and worse, it isn't even a directly measurable marketing channel. We believe that this is simply one more data point in a long term trend that will erode advertising's traditional dominance of marketing budgets.
We've just published the latest Blackfriars Marketing Index and our latest marketing budgets and spending report, Marketing 2005: Q2 Marketing By Vertical. Both of these analyses say that advertising spending is starting to slow in favor of other types of marketing.
Today's Wall Street Journal confirms that effect in the upfront TV market. But they attribute most of the effect to companies being selective in what they buy. Blackfriars attributes it to the fact that TV ads continue to buy fewer viewers each year for more money, and worse, it isn't even a directly measurable marketing channel. We believe that this is simply one more data point in a long term trend that will erode advertising's traditional dominance of marketing budgets.
posted by Carl Howe at
9:13 AM
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