Apple's "Less is More" design philosophy gets noticed

Tags: Design, Marketing, Apple


One blogger notes that Business Week and the Industrial Design Excellence Awards both took note of Apple's current design prowess and gave them awards for it. Particularly interesting was the comment made about the iPod Shuffle:

"The iPod's Shuffle's simplicity comes from drastically narrowing choices (or making them for us). We get to give up responsibility of having to navigate and choose and with that comes freedom and lightness. Calm".