The Big Battle Over Ad Budgets
Tags: Advertising, Marketing
Emarketer has a new report out about how online advertising is siphoning away dollars from traditional media and is accounting for some (but not all) of the growth in media budgets this year. That conclusion parallels our data. We're seeing ad spending as a percentage of marketing budgets declining, but marketing budgets are planned to grow about 20% this year. So eMarketer's growth by about 5% makes sense in that context.
Emarketer has a new report out about how online advertising is siphoning away dollars from traditional media and is accounting for some (but not all) of the growth in media budgets this year. That conclusion parallels our data. We're seeing ad spending as a percentage of marketing budgets declining, but marketing budgets are planned to grow about 20% this year. So eMarketer's growth by about 5% makes sense in that context.
Technorati Tags: Advertising, Marketing
posted by Carl Howe at
10:18 AM
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