Blackfriars' Marketing

Thursday, October 13, 2005

Apple to become a consumer electronics company?

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OK, I missed this yesterday, but apparently Steve Jobs made a very pointed reference to the fact that the new remote control that Apple introduced could be the start of a variety of new consumer electronics products. Blackfriars has been speculating nearly all year that Apple may be bringing hits hip style and radical simplicity to HDTV content distribution, but this was the first indication that they might take on the mess that is home theatre today. Could we see an Apple home theatre system in our near future? Our prediction: if it is in the works, we won't see it before next spring; Apple wouldn't want to rush to market with a new product category, and it is already too late for Christmas 2005.

I'm going to watch the 90-minute introduction all the way through later to see if there's anything else I missed. It is available in Quicktime off Apple's site.