High fuel prices already sending shoppers online
Tags: Katrina, Rita, Marketing, Hurricanes, Economy, Taxes, Retail, Shipping, eCommerce
Today's New York Times notes that the high price of gasoline is already driving up Web shopping activity. Blackfriars had predicted this phenomenon last month when we talked about marketing through the coming energy crunch.. But what we hadn't know was just how high the fuel surcharges had gotten on FedEx and UPS shipments: according to this article, ground shipment surcharges are already 3.5 percent, headed to 4.5 percent in November and may go higher in December. Worse, expedited overnight shipment surcharges are already 12.5 to 15.5 percent, depending on the shipper.
In similar news, today's Wall Street Journal notes that even the Fed is preparing for higher inflation driven by the late summer hurricanes. Marketers should be similarly preparing for this new, more expensive economy as well.
Today's New York Times notes that the high price of gasoline is already driving up Web shopping activity. Blackfriars had predicted this phenomenon last month when we talked about marketing through the coming energy crunch.. But what we hadn't know was just how high the fuel surcharges had gotten on FedEx and UPS shipments: according to this article, ground shipment surcharges are already 3.5 percent, headed to 4.5 percent in November and may go higher in December. Worse, expedited overnight shipment surcharges are already 12.5 to 15.5 percent, depending on the shipper.
In similar news, today's Wall Street Journal notes that even the Fed is preparing for higher inflation driven by the late summer hurricanes. Marketers should be similarly preparing for this new, more expensive economy as well.
posted by Carl Howe at
9:06 AM
| View blog reactions
| 
