More speculation on Apple's video strategy
Tags: Marketing, Apple, iPod, Video iPod, Apple Movies
This German blog does an excellent analysis of how and why Apple might enter the movie distribution business, based upon its 10 million existing customer accounts gathered through the iTunes Music Store. I like his concluding sound bite: "The end of TV as we know it" But what I really think makes his analysis compelling is the 2x2 video distribution strategy table in the middle of the article. Perhaps we shouldn't constrain our thinking that Apple will only distribute movies through an iTunes-like store; that "book subscription" model sounds suspiciously like NetFlix and might be similarly attractive.
This German blog does an excellent analysis of how and why Apple might enter the movie distribution business, based upon its 10 million existing customer accounts gathered through the iTunes Music Store. I like his concluding sound bite: "The end of TV as we know it" But what I really think makes his analysis compelling is the 2x2 video distribution strategy table in the middle of the article. Perhaps we shouldn't constrain our thinking that Apple will only distribute movies through an iTunes-like store; that "book subscription" model sounds suspiciously like NetFlix and might be similarly attractive.
posted by Carl Howe at
10:23 AM
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