Blackfriars' Marketing

Wednesday, October 19, 2005

LCD display prices to drop 50 percent?

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This isn't a slam dunk, but at least one analyst believes that prices for 50-inch or greater LCDs could drop 50% if manufacturers would standardize on certain sizes and specific Applied Materials equipment.

Tuesday, Applied unveiled the AKT-50K, its latest product for making flat-panel TV displays. Applied says the device will let product makers produce twice as many liquid crystal display screens for HDTV sets as can current gear....

VLSI Research analyst Risto Puhakka says the AKT-50K will give TV makers the ability to make HDTVs in bigger numbers, which will lower their costs. That, in turn, should reduce retail prices and spark more sales.

"We're talking about a 50% price reduction" on LCD flat-screen HDTVs, Puhakka said.

This is just one more shot fired in the flat panel price wars, but remember that the analyst doesn't provide a time frame for this price reduction. Still, as many people say nowadays, it's all good.