iPods becoming unavailable for Christmas
AppleInsider notes that 1 Gigabyte iPod Shuffles are now listed as being unavailable until mid-January. At least one analyst is speculating that it will be replaced by a new even smaller Shuffle to be announced at MacWorld. It is interesting to note that the notation of it being available at the Apple Store is different than the one showing after-Christmas availability only for the 4 GByte iPod nano.
It sure sounds like new iPod Shuffles are likely in January. Heck, that $1.3 billion Apple spent on flash memory had to end up somewhere. But what this also means is that iPod demand for Christmas remains above supplies for the hottest products. And interestingly, note that the products that are running out are the more expensive ones in each of their lines, not the least expensive. This phenomenon demonstrates some of the behavioral economics I wrote about earlier today, and certainly proves the power of good marketing.
It sure sounds like new iPod Shuffles are likely in January. Heck, that $1.3 billion Apple spent on flash memory had to end up somewhere. But what this also means is that iPod demand for Christmas remains above supplies for the hottest products. And interestingly, note that the products that are running out are the more expensive ones in each of their lines, not the least expensive. This phenomenon demonstrates some of the behavioral economics I wrote about earlier today, and certainly proves the power of good marketing.
Technorati Tags: Apple, Business, Consumer Electronics, Influence, iPod, Marketing, Merchandising, Psychology, Video iPod
posted by Carl Howe at
9:49 AM
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