CMO Magazine suspends publication

Our data has shown that while marketing is a trillion-dollar business in the US, it hasn't improved substantially since 2003 and business attitudes toward marketing are fading. Well, we now have another data point to prove that. Despite it being, in our opinion, the best marketing magazine published today, CMO Magazine has suspended publication until further notice. The reason:

The extraordinary feedback and support from the CMO community has not been enough to sustain and grow our advertising-supported business in what has become a severely challenged publishing environment.

This isn't a "magazines are a dying breed" issue, because CMO published both on the Web and in print. We believe that the issue is much deeper: that marketing executives still struggle to connect business results like revenue and profit to marketing investments, and therefore, business executives tend to cut marketing investments in difficult business climates. Will that change? We don't know. But CMO's suspension of publication isn't a good sign. It also indicates that we may see some rough economic times ahead in 2006.

All we can say is that we wish Steve Twombly, Rob O'Reagan, and the rest of the CMO team well. We will sorely miss your publication.

Technorati Tags: Advertising, CMO Magazine, Marketing