Blackfriars' Marketing

Tuesday, May 09, 2006

Warner Bros now plans to use BitTorrent for movie and TV show distribution

On the heels of the rumor about Apple integrating BitTorrent into it's upcoming Leopard OS, Warner Bros. announced plans to sell its movies and TV shows via BitTorrent. Sounds like the studios have figured out, "if you can't beat em, join em." And the fact that BitTorrent would reduce their bandwidth charges doesn't hurt either.

From where I sit, it sounds like peer-to-peer is finally going to be respectable again. I say again because the Internet actually predates client-server computing, and that peer-to-peer activity used to be the way everything got done. It's nice to see at least one studio finally realizing that technology can help them as much as hurt them.


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