Intel throws XScale baby out with the bathwather
Intel yesterday announced that it is selling its XScale manufacturing business unit to Marvell for $600 million. The reasons? Intel wants to reduce costs and focus on its traditional processor business. Said another way, it's saying, "Smart devices and cell phones that need long battery lives? Who needs 'em?"
The underlying issue here is that Intel isn't making the monopoly profit margins it used to, and it is embarrassed by the fact that much smaller AMD is now making comparable margins. So it hopes to cut its way back to the old days when power-belching Pentium dinosaurs ruled the earth. Too bad global warming (or in the case of Dell notebooks, battery-fueled conflagrations) is going to make that impossible.
We're all in favor of companies that focus on their core competencies. But frankly, jettisoning the Itanium line would have saved Intel millions more than getting rid of Xscale. And with the sale of Xscale, Intel is forfeiting its only real play in the hundreds of millions of cell phones sold each year. This is one of those deals that gives up future growth for near-term profits.
And in case anyone didn't notice, AMD is running full-page ads in the New York Times claiming it is "The Smarter Choice". Not only is that a clear, clean message to buyers, but it indirectly is implying that buying Intel is dumb. Let's hope Intel's business deals don't prove AMD right.
The underlying issue here is that Intel isn't making the monopoly profit margins it used to, and it is embarrassed by the fact that much smaller AMD is now making comparable margins. So it hopes to cut its way back to the old days when power-belching Pentium dinosaurs ruled the earth. Too bad global warming (or in the case of Dell notebooks, battery-fueled conflagrations) is going to make that impossible.
We're all in favor of companies that focus on their core competencies. But frankly, jettisoning the Itanium line would have saved Intel millions more than getting rid of Xscale. And with the sale of Xscale, Intel is forfeiting its only real play in the hundreds of millions of cell phones sold each year. This is one of those deals that gives up future growth for near-term profits.
And in case anyone didn't notice, AMD is running full-page ads in the New York Times claiming it is "The Smarter Choice". Not only is that a clear, clean message to buyers, but it indirectly is implying that buying Intel is dumb. Let's hope Intel's business deals don't prove AMD right.
Technorati Tags: Advertising, AMD, Analysis, Dell, Intel, Marketing, Marvell, Processors, Xscale
posted by Carl Howe at
8:44 AM
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