Who is spending ad dollars where?

Advertising Age published its 100 Leading National Advertisers report this week. This is certainly one of the authoritative references on who is spending money where in Advertising, and best of all, it is free to download. Go get a copy; we'll wait.

One of the things we love about this report is that it correlates with the work done by someone whom we consider to be the dean of advertising research, Robert J. Coen of Universal McCann, who conveniently was featured in Stuart Elliott's column in the New York Times yesterday. We love Mr. Coen's work for two reasons:

1. His advertising numbers for 2005 were within 2% of ours, and


2. He is reporting the same declines in traditional advertising that our research shows, although to a much smaller extent

Seriously, this report has a wealth of useful information about leading advertisers, advertising strategies, and best of all, what mixes specific companies are using. With the shifts we've already seen in advertising mixes this year, it's nice to know where companies were before the traditional advertising market really started to crumble.

Technorati Tags: AdAge, Advertising, Marketing, Robert J. Coen, Universal McCann