The Wall Street Journal notices the tyranny of too much

Monday's Wall Street Journal (don't you love the fact that Monday happens on Sunday night on the Web) notices that marketing mixes are changing. My favorite quote:

Complicating matters is that people have become inured to hard-sell marketing after years of messages blasting out of the TV screen. "People are just tired of being yelled at," says James Hering, executive vice president and director of integrated marketing at TM Advertising, a Dallas ad firm that's part of Interpublic Group of Cos. "There are just thousands of messages being pelted at us, and consumers are proactively filtering it. We're putting up mental blinders to get this stuff out of our heads."

We couldn't have said it better ourselves. Now if we can just get Jim to say "it's just the tyranny of too much."

Technorati Tags: Advertising, Marketing, Tyranny of too much