Back to blogging again

After a nutty insane week of three different projects and a report to get out, Life here at Blackfriars World Wide Headquarters (also known as BFWWHQ) is starting to return to normal. I believe our new Sizing US Marketing 2006 report is our best report on the state of marketing ever, and has more insights and data than we've ever published in a single report. All that said, I'm glad we only do that particular report once a year; it's many months of work and gigabytes of data condensed down to a 28-page tome, and if we did it more often, our heads would explode. Now on newsstands (or at least major market research distributors) everywhere.

That said, I'm looking forward to returning to blogging regularly again. There is a ton of activity planned for Q4 this year, such as the launches of the Nintendo Wii, the Sony Playstation 3, and the Microsoft Zune. And at the same time, we're seeing companies pulling back on marketing spending and a slowing economy (which, by the way, the marketing spending pullback usually precedes by about three to six months). My prediction? It's going to be a rocky fourth quarter compared to last year -- and last year wasn't exactly a walk in the park.

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