Blackfriars' Marketing

Monday, December 04, 2006

Where are the Zune TV ads?

One of the factors that was supposed to herald the ultimate success of Microsoft's Zune music player was the millions of dollars that Microsoft was putting into marketing the device. And, truth be told, there are at least five Zune TV ads on the Zune Web site. So here's the question of the day: has anyone actually seen any of these ads on TV? I'm not the best judge of advertising, since I own a TiVO and therefore don't watch commercials on the few TV shows I watch. I have seen the iPod shuffle commercial several times in passing, but have yet to see a Zune commercial. If this is the result of Microsoft's multi-million dollar spend on Zune marketing, their marketing plan isn't working. And with holiday shopping in high gear, this is prime time for putting those marketing dollars to work; big ad spends in January will produce significantly fewer sales.

So has anyone seen a televised Zune ad? And did it make you somehow want to buy a brown Zune in hopes of being selected at random to receive a pink one?


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