Blackfriars' Marketing

Tuesday, March 06, 2007

Blackfriars blogging news: Searchfeed.com out, Wordpress coming

About a month ago, we decided to try some new pay-per-click advertising from Searchfeed.com. We figured it couldn't hurt, might help. As of today, we're pulling it, and going back to running Amazon and Google Adsense ads. Why? Well, for one thing, we lost about two-thirds of our Adsense revenue because we gave up our best slot for Searchfeed. And secondly, the Searchfeed ads just weren't very good. Live and learn.

The second bit of blogging news is that we'll actually be ditching this template in the not-too-distant future as we move to a Wordpress-powered blog. I still have a fair amount of work to do to modify the Wordpress templates to do all I'd like them to, but it just feels like we've outgrown our Blogger training wheels from two and a half years ago. Leave a comment if you have suggestions for templates and blog features you'd like to see here, and I'll try to accommodate as many requests as I can. One feature I am looking to include: the ability for readers to choose some elements of the look and feel to accommodate their needs.

Finally, if you have specific topics you'd like to see us write about, please send them to me in either an email or as a comment here. This year, I've written more about Apple and the iPhone simply because that appears to be what readers read. But if there are other specific topics that you'd like to read more about, I'm happy to take requests.

Thanks to all who read this blog, and I hope you like the changes that you'll see over the next few months.


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