Blackfriars' Marketing

Friday, June 22, 2007

Apple iPhone Guided Tour may be the iPhone's user manual

Apple both emailed and put on its home page a 20-minute video guided tour to the iPhone. It provides more details about iPhone operation than any document or video I've seen before. It demonstrates all the major features such as how to make calls, how to use video voice mail, how to use the Web browser, use the iPod and much more.

It's done so professionally that I don't think it is just a marketing piece. I suspect this very video will actually be pre-loaded on the phone itself, thereby providing a virtual user manual. We'll see next Friday.


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