Blackfriars' Marketing

Thursday, September 06, 2007

Apple to rebate $100 to early iPhone adopters

UPDATE: Apple announced it is providing $100 Apple store credit to all 8GB iPhone customers who haven't received other rebates. That means it will collect only a $75 million premium on the first sixty days, not $150 million as I posted earlier. Sounds like even better marketing since it retains both some of the premium and the goodwill of early adopters.


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