Marketing in Internet time to promote iPhone price cut

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Less that 24 hours after the iPhone price cut was announced, both Nokia and Apple have been running Google Adwords campaigns to exploit people interested in it. Nokia is trying to draw those early adopters who might be ticked off about Apple's price cut to their mosh.nokia.com free content site, while Apple is simply pushing the lower-priced iPhone via its store. Both companies are right though; why days to put together a print or TV campaign to compete for those customers, when you can do it on Google Adwords today?

Technorati Tags: Advertising, AdWords, Apple, Google, Marketing, Nokia