Blackfriars' Marketing

Monday, September 10, 2007

A million iPhones sold, expect millions more for the holidays

Apple has a little note on its hotnews page noting that it sold its millionth iPhone on Sunday. So much for the rumor that sales were soft, as promulgated by the aforementioned TheStreet.com story predicting a "Cold Christmas" for Apple. If we exclude the first weekend from those numbers, the steady state of iPhone sales is about 10,000 a day, or 300,000 a month. Expect that number to ramp up to double that for the next three months based upon the holiday selling season and the new lower price. That means about 3 million iPhones sold by the end of the year, which any way you look at it, is a pretty impressive debut in Apple's new line of business.



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