Changewave Research: Apple laptops now top brand in buying intent for consumers

Ben Worthen put up another great post yesterday about Apple Macs making inroads in business. But most interesting is a statistic he cites at the bottom of his entry:

Just in case there’s any doubt where that momentum is coming from: The study found that more consumers will buy Apple laptops than any other brand. Twenty-nine percent of consumers who are buying a laptop next quarter said they’ll buy a Mac, ahead of Dell (28%) and H-P (21%). Among consumers who plan to buy desktops, Macs came in at 29%, just behind Dell (31%) and ahead of H-P (24%).

So you read it first in the Wall Street Journal: Apple is now the number one laptop brand for consumers.

Technorati Tags: Apple, Computers, Laptop, Changewave Research