A really bad marketing idea: redefining PlaysForSure as Certified For Windows Vista

It's bad enough that Microsoft's Zune now competes with and is incompatible with Microsoft's PlaysForSure hardware suppliers, but Microsoft redefining the PlaysforSure DRM brand to promote Windows Vista is just partner hostile. And forget about consumers; they now have no chance of knowing if their Microsoft music will play on any vendor music player. Whoever thought up this rebranding program should be banned from ever doing marketing again.

Technorati Tags: Marketing, Microsoft, PlaysForSure, Windows Vista