Do you want vertical marketing data?

As part of its marketing research business, Blackfriars collects data about marketing budgets, attitudes, and spending from a broad survey of senior executives each quarter. At present, that survey is designed simply to give us a broad cross-section of US businesses so we can track marketing as a piece of the US economy.

However, we've gotten many requests over the past few months to gather this data by vertical industry. We actually already collect this information, but our verticals aren't big enough to be statistically significant. Blackfriars would have to significantly expand its survey size -- and cost -- to be able to provide meaningful vertical industry data.

If you believe that you'd find vertical cuts valuable in your business, please leave a comment on this blog entry. If we get enough responses (say, 25 or more), we'll increase the Q2 survey size and provide vertical data in our Q2 report.