An interesting new book: Complications

I've recently been reading the book, Complications: A Surgeon's Notes on an Imperfect Science. One of the points brought up in the book is how difficult it is for surgeons to assess their own work and examines mistakes with the types of process improvements common in manufacturing or aviation. That struck a chord with me because Blackfriars developed our objective assessment tools to address the same challenge in marketing and communications. Perhaps all professionals have similar blind spots. After all, we all find it easier to continue doing things the ways we always have instead of learning to improve. This just shows the wisdom of programs such as those for pilots that require them to undergo detailed evaluations and retraining every six months or so; perhaps we need to institute similar programs for CMOs, VPs of marketing, and even CEOs.