TiVo, Comcast confirm strategic partnership

Numerous stories are hitting the wires this morning about the linkup between Comcast and Tivo. Blackfriars thinks this is truly a win-win deal. Not only does it guarantee that the Tivo platform continued growth, but it provides a new form of detailed marketing measurement to both Comcast and Tivo advertisers.

For those of you who don't have Tivo, it is a ground-breaking device in coping with the Tyranny Of Too Much TV. In essence, it watches TV for you and captures those things you want to watch. So whenever we sit down to watch TV, we watch shows we like instead of whatever is on. Add the wonderful ability to skip the constant commercial clutter, and the device becomes worth every penny.