One of Apple's secrets to success

We've been busy lately, so I have a small backlog of posts.

John Markoff published an interesting article in yesterday's New York Times titled, To Cut Online Chatter, Apple Goes to Court. Toward the end of the story, though, a group of anonymous Apple employees make a very telling point:

Despite stringent secrecy prohibitions at Apple and an insistence that only a handful of the company's executives speak to the press or public, Mr. Jobs seems to have done a reasonable good job of maintaining employee morale. Several Apple employees, who spoke on condition of anonymity, said that Mr. Jobs was good at convincing his workers of the need for the computer maker to speak with one voice.

Said another way, Jobs ensures that all messages to the market are simple, compelling, and consistent. Try naming another company that comes even close to this ideal. Is it any wonder that this company with only single digit market share has one of the most powerful brands in the world?